VIETCAP
PRODUCTION - PR - SOCIAL BOOKING
OBJECTIVE
Amplify awareness of Vietcap IQ and guide investors on how to use and optimize it for a simple investing journey.
INSIGHT
Beginners face key challenges in investing: complex data, difficult decisions, and overwhelming experience.
SOLUTION
Clarify Vietcap IQ's role as a simplification tool with smartly visualized interface, clear content, and smart features. Production: key visual, social guideline, video series, ticker design. Amplify: PR and social outreach.
RESULTS
- 127% KPI achieved
- 45.8K PR views
- 492.8K total reaches
- 330.7K video views
- 21.26K engagement