TAKEDA VIETNAM
DENGUE DISEASE AWARENESS
OBJECTIVE
Raise public awareness on dengue and reinforce Takeda’s scientific leadership.
INSIGHT
Complex medical information must be simplified without losing accuracy.
SOLUTION
Unified scientific messaging
Storytelling-based medical content
Scientific briefings for HCPs/KOLs
Integrated PR–social–community rollout
RESULTS
- Clear uplift in disease awareness
- Trusted scientific communication for patients & HCPs
- Foundation for long-term patient engagement programs