CHILDHOOD VACCINATION AWARENESS CAMPAIGN

OBJECTIVE

Increase awareness and emotional connection toward the role of vaccination in a child’s early life journey.

INSIGHT

For modern mothers, vaccination is an essential part of a child’s early life journey, where real-life stories help build awareness and emotional connection.

SOLUTION

Delivered a PR & Social campaign with the big idea 'KHÔNG GÌ SÁNH BẰNG CÙNG CON BƯỚC QUA NĂM THÁNG ĐẦU ĐỜI', brought to life through the creative concept '6-in-1 Mom', inspired by the key USPs of the vaccine.

The concept was subsequently brought to life through two key component:

-The song 'Hạnh Phúc của Mẹ' composed by singer and writer Bùi Công Nam.

- MV 'Hạnh Phúc của Mẹ' featuring the lifespan of kids from newborn to infancy, in which the role of motherhood is of its great importance.

RESULTS

Strong interest and positive discussions among young mothers.
Reinforced Sanofi’s position as a trusted partner in family care and public health education.