PFIZER
PFIZER PREVENAR20 LAUNCHING CAMPAIGN
OBJECTIVE
Raise disease awareness to high-risk groups and the public.
INSIGHT
People struggle to understand disease severity without clear visuals and context.
SOLUTION
Simplified disease education
Expert & KOL amplification
PR campaign with message: 'Outdo Pneumococcal Disease - Expand Protection'
Events including media roundtables & symposiums.
RESULTS
- Strong uplift in public attention to pneumococcal disease
- Solid awareness foundation for the solution rollout
- Reinforced Pfizer's leadership in preventive healthcare
