MOTUL
MOTUL SIGNATURE: GEN Z REJUVENATION
OBJECTIVE
Expand relevance to Gen Z and refresh brand image.
INSIGHT
Gen Z expresses identity through exploration and personal style.
SOLUTION
Large-scale O2O campaign, full day activation
Fashion collab with Headless
Decal collection for six bike models
RESULTS
- #1 lubricant brand in social buzz 2022
- Breakthrough reach, engagement and video views
