IDENTIFY DEFINES THE RULES

IPONE VIETNAM

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OBJECTIVE

Introduce an international lubricant brand to Vietnam’s biker subculture.

INSIGHT

Biker communities value authenticity, freedom and individuality.

SOLUTION

Sharp brand positioning

Biker-KOL amplification

Experiential influencer content

RESULTS

  • Engagement exceeded expectations
  • Established a strong identity for a newcomer brand
IDENTIFY DEFINES THE RULES
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