PEDIATRIC_MENB & KEY CONGRESS CAMPAIGN

GSK

PEDIATRIC_MENB & KEY CONGRESS CAMPAIGN

OBJECTIVE

Communicate the complex medical message and information, especially on pediatric-related disease to the lay public, as well as enhancing GSK corporate reputation.

INSIGHT

Disease information is complex and requires simplified explanations and trusted sources.

SOLUTION

We developed the plan leveraging diversified media formats & channels: from traditional PR to TV and social media, in order to maximize the public awareness about the campaign.

RESULTS

  • Significant rise in mass awareness and achieved 139% KPIs.
  • Reinforced GSK as a long-term public health partner.
PEDIATRIC_MENB & KEY CONGRESS CAMPAIGN
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Campaign 5
Campaign 6