ENVY™ APPLES
THE PERFECT APPLE EXPERIENCE
OBJECTIVE
Elevate brand recognition and reinforce Envy as a premium apple choice.
INSIGHT
Vietnamese consumers value a full-sensory fruit experience.
SOLUTION
Crafted the platform “Perfect in Every Sense,” highlighting taste, aroma, color and crunch through creative content and social amplification.
RESULTS
- Significant increase in reach and engagement
- Strong uplift in premium apple brand perception
